All our projects start out with a consultation. We discuss your expectations and get a good understanding about your industry and business. We take a look at your website, competitors and current position to get grasp on what your estimated budget should be. You budget will determine the overall effectiveness of the campaign. We don’t have fixed pricing and try to work within your budget. It is important we set realistic expectations from the beginning.
Research stage is an addition to our consultation and one of the most import steps to ensure your project is a success. We dive deep and analyze keyword opportunities, competitors and competitive difficulty. This data will help us build a SEO strategy and provide a estimated budget. Once we have determined your target keywords and budget, we will get to work and begin executing our marketing plan.
On-Page optimization is where we focus primarily on your website. By adjusting key elements we can help google better understand what your page or blog post is about. This will help return higher rankings in search results for those particular search terms. Google is a search engine and it’s job is to try and return websites that are most relevant to the users search. Optimizing your page can have powerful results on it’s own. The key is finding balance between optimization and not over optimization.
Local listings and business listings also known as citations, will help customers find your business. We build a foundation of listings such as Google Places Page, Yelp, Yellow Pages and many more. Having a set of fundamental citations helps customers easily find your business and contact information. They also aid in providing google with assurance that you are a legitimate business. These quality listings will generate traffic, calls and emails on their own.
Promotion stage is when we start getting your company’s website exposure online. Google’s #1 racking factor is still inbound links to your site. If your website is getting talked about and people are sharing links to your site you will rise in ranking as your authority builds. Through manual outreach we go out and find link placements for your website on related, quality sites. These are all done by hand on real sites with real traffic. We never use bulk, automated link building software or low quality spammy links. Building to many links too fast can quickly have your website flagged by Google.
Each month we will send out a report outlining your campaigns progress. We will track your target keywords and the current position as well as movements. We can customize your reports to include or exclude the data of your choice.
The optimization stage is where we look at your campaigns progress and see where we can make tweaks to further improve performance. We may have drastically improved traffic to your website but customers are still not calling. This is many times an issue with the website not converting. The copy may not read well and turn off customers. They may have a hard time finding contact information on your site. We can look into conversion rate optimization (CRO) and start finding ways to improve your website user experience.